If you are running a business online like we are, chances are marketing has been on your mind since you started. You may be running an online blog, or a service company in your city. Whatever your industry, you probably realized the moment you opened your doors, no one came as anticipated. The number one thing that was on your mind was, how do I get more customers?
The way businesses are ran these days are totally how your grandparents or parents would run them. Back then, you can simple buy some traditional marketing ads such as having an ad in your local newspaper. You can have a radio blast in your city, or if you had the money you can even buy a few savvy billboards. If the budget was higher, you can run television ads that cost over 6 figures. Whatever the case may be back then, the things that worked then may not be so effective today.
Nowadays people are no longer watching as much TV or reading the newspaper. Instead, they scan the social media news feed and watch their friends post new updates and media news globally. People share something emotional, tragic, or funny on their Facebook wall hoping to get likes and attention from there friends. You can even comment and share your opinions on how they felt about it. TV has been replaced by sites like YouTube where everyone in the world can film from their mobile phones and post it online for everyone to interact with. It’s an entirely different world out there, not only in business.
So how would you even market yourself in the world today? Simple, you simply go where everyone is hanging out. You can get your business listed on all the most popular and free to sign up social media websites like Facebook, Twitter, and LinkedIn. You can go and create videos about your company and add it to YouTube and Vimeo. Which ever your industry, it’s never been more important to have an active social media presence and engaging website. Once you have a website, you can start driving potential customers to your website from social media so they can learn more about your company and products.
That’s just the beginning. The biggest place you want to be on is in the search engines like Google, Yahoo, or Bing. You can do this by making sure your website is search engine optimized. However, it’s actually not an easy task and is most recommend you find experts out there who can help you such as Blue Bird SEO. Companies like these help businesses get found in the search engine by people specifically looking for their services. The investment can be high, but so can the return. If you have a higher budget, you can also pay for clicks by bidding to be in the search engines. This can be costly but if done correctly, you should expect to get a positive return for your money.
The best way is by utilizing all the latest methods of getting more exposure for your business. Having a strong social media presence, active website, and being on the first page in the search engine for your city. Look for companies that are the most popular in your city to help you rank better within a specific area. Such as searching for city in Google, Dallas SEO Bluebird will help you find the best company locally. In this day and age, there is no limit to how far you can go with the internet as active as it is now.